Fair Warning
If you are thinking of starting a blog, be warned. These statistics are fairly grim regarding the number of blogs, blog abandonment, etc. Most of this data comes from 2010 information. The last several years has shown a significant increase in online activity, with the advent of the "smartphone" being a prime reason for this.
A Test of Social Media Knowledge
Below you will find sentences with blanks. If you look further down, you will see words and numbers to use to fill in the blanks. See if you can put the correct answers in the blanks. I will post with the answers filled-in later today. This is an open book test, you may you use the links provided below. Good luck. (I have now filled in the blanks for you)
Blogs
There are approximately 400 million {English language} blogs, as of 2010, floating out in the blogosphere. 60 to 80% are abandoned after a month; 1.09 million blogs have been abandoned after one post. According to a study done a few years ago, approximately 132,000 blogs are abandoned after 1 year. Most active blogs are updated 2 to 3 times per week; 33% of bloggers update once a day. 63% bloggers spend more than 3 hours per day working on their blogs.
Blogger Demographics
1/4 of bloggers have an annual income of $100,000 per year. 63% blog as a hobby; 21% are self-employed; and 1% are corporate bloggers. Women make up 1/3 of bloggers, with males comprising 2/3 of that group. 40 to 60% of blog readers are women. The state of CA has the most blogs, with 15% of the blogs in the U.S.; NY comes in second with 8%. The ages between 21 to 35 are responsible for 53.3% of the blogs.
Facebook & Twitter, Etc.
There are more than 400 million active Facebook users. When it comes to consumer influence, Facebook (49.7%) is/are slightly more popular than blogs (47.1%). Twitter has over 24 million unique visitors per month. There are 500 million tweets per day, with 600 tweets per second. 78% of bloggers use Twitter with a primary goal of promoting his or her blog; and 87% of bloggers have Facebook, but only 34% have a separate Facebook page for his or her blog.
According to TopRank Marketing, the most effective social media sites to promote blog content are Facebook (28%) and Twitter (26%) followed by LinkedIn (4%) StumbleUpon (3%) Flickr (2%) and YouTube (2%).
Resources for Statistics
The Scoop
To the Newbies: If you are feeling brave and confident, go for it. To the Experienced Crowd: Have you ever abandoned a blog; or even thought about abandoning a blog? Why do people abandon blogs? Lack of time or interest; or maybe both?
Who knows, but it IS hard work and takes dedication, regardless of whether a person blogs as a career, to promote a fledgling business, to keep Grandma updated on Junior's growth, personality and cutie pie pictures or for the sheer reason of writing a developing a readership. I spend at minimum 30 hours per week on Motherly Law and that number doesn't count my time spent on Twitter & Facebook. It takes dedication, perseverance and love of writing to keep going day after day.
This information will be relevant for the next several weeks of posts. I'll be referring to it. Don't forget to stop by yesterday's Giveaway post to enter to win $52 worth of fabulous skin care products from Mary Kay Cosmetics! Over and out...
Anna
I don't think abandonment is something new bloggers have to worry about if they are to start a blog in a niche they are fond of. Most of those abandoned blogs were probably made by people who were just testing things.
Posted by: seo philippines | Wednesday, September 07, 2011 at 09:27 PM